AI doesn't replace the trader. It gives them a better strategy, faster.
Numacurate is the intelligence layer between your brief and your DSP. Built for traders who want control, not another black box.
We turn Audience Building and the Marketplace Lab into engines of intelligence. Numacurate thinks with the trader before executing for the trader.
One strategy. Multiple opportunities. Total control.
The workflow
From campaign brief to optimized supply strategy.
No mandatory call, no Excel template. A structured brief, a consistent output.
01
Brief
Start with the Brief
Tell Numacurate what you're trying to achieve.
Start with a simple campaign brief, client objective, target audience or KPI. Numacurate's AI analyzes your requirements and translates them into a programmatic supply strategy.
From a brief to a strategy in minutes.
02
Audience
Build Your Audience
Turn a target into an actionable audience strategy.
Go beyond predefined segments. AI transforms a generic brief (e.g. "Women 25–44 interested in luxury") into a richer strategy based on brand, persona, contextual and first-party signals.
Discover the audience behind the brief.
03
Discovery
Discover New Opportunities
Your next best deal may already be hidden in your data.
Marketplace Lab combines AI with historical performance to surface supply packages you may not have considered, identifying new audience, inventory and deal combinations.
Don't just repeat what worked. Discover what could work next.
04
Strategy
Build Your Supply Strategy
Turn intelligence into executable deals.
Numacurate identifies and combines the most relevant supply across SSPs. Compare inventory quality, audience relevance, pricing, reach and performance.
The right audience. The right inventory. The right supply path.
05
Compare
Compare across SSPs
One audience. Multiple supply paths. One clear decision.
No SSP has the best supply for every goal. Use cross-SSP intelligence to reduce duplication, improve media efficiency and protect your margins.
Compare what works best. Buy what performs best.
06
Activate
Activate in Seconds
From strategy to live deal.
Once your supply strategy is ready, activate curated deals directly into your DSP. No spreadsheets, no email chains, no fragmented workflows.
Build once. Activate everywhere.
07
Optimize
Keep Optimizing
Your strategy doesn't stop when the campaign starts.
Numacurate continuously brings together performance and supply signals. Monitor performance, identify anomalies, evaluate supply paths and refine your deal mix.
From static deals to continuously evolving supply strategies.
New deal setup
≤ 24h
From submit to first impression
Metrics refresh
15min
Spend, viewability, fill rate
Average viewability
76%
Against a 70% minimum threshold
Platform capabilities
Everything you need to build and execute.
Four engines, thirteen modules. Every one of them inspectable, none of them a black box.
Audience Building & Persona Intelligence
3 modules
Transform raw brand briefs into transparent, high-performing programmatic deals.
01Brand & Persona Analysis
Ingest brand guidelines, target assets or client briefs to automatically synthesize distinct, data-backed Buyer Personas.
02Transparent Deal Integration
Eliminate black-box audience packaging. Every persona is mapped transparently to high-affinity SSP inventory segments with clear, inspectable logic.
03Deterministic & Contextual Fusion
Combine first-party data signals, contextual signals and publisher placements into unified, privacy-compliant deal structures.
Marketplace Lab
2 modules
A dual-engine marketplace built for instant activation and data-backed deal synthesis.
01Turnkey "Hot Moment" Deals
Pre-packaged, pre-vetted supply tailored for high-volume seasonal peaks: Black Friday, Cyber Week, Christmas, Summer Travel, major sports events.
02AI Historical Campaign Synthesis
Feed historical campaign data and conversion logs into the engine. Numacurate analyzes past success patterns to engineer bespoke deal packages tailored to your client's performance profile.
Compare & Cross-SSP Optimization
5 modules
No single SSP holds a monopoly on quality or reach. Side-by-side supply analysis extracts maximum value from every underlying partner.
01Cross-SSP Benchmarking
Compare real-time viewability, win rates, floor pricing and inventory quality across SSPs in a unified dashboard.
02Supply-Path Optimization
Identify and prune redundant intermediary paths to reduce tech fees, minimize latency and maximize working media.
03Predictive Bidstream Tuning
Models analyze historical bidstream signals to predict win rates and eliminate floor-price friction.
04Real-Time Performance Routing
Automatically rebalance inventory mixes based on live conversion signals, CTRs and attention metrics.
05Automated Anomaly Detection
Identify bid-loss spikes, inventory fatigue or floor price changes instantly, before they degrade campaign margins.
Self-Service & Automation
3 modules
Total operational independence for your AdOps team: build, manage and push curated deals in seconds.
01Instant DSP Activation
Push curated PMPs directly to major DSPs (DV360, The Trade Desk, Amazon DSP, Zeta and more) with a single click.
02Automated Workflow
Eliminate spreadsheet tracking and slow email threads with automated deal creation and lifecycle management.
03Autonomous Control
Full governance over floor pricing, margin structures, inventory rules and target parameters, without managed-service dependencies.
Platform benefits
The Numacurate advantage
Lead benefit
AI-Powered Growth Strategy
Let artificial intelligence surface hidden inventory opportunities, unmapped audience clusters and margin-optimizing paths that manual analysis overlooks.
with Numacurate
manual baseline
Tailor-Made Buyer Personas
Build dynamic Buyer Personas strictly mapped to specific client KPIs, brand safety frameworks and audience requirements for maximum media effectiveness.
Rapid Deployment
Deploy multiple complex deals across SSPs in a few clicks. Go from campaign strategy to live execution in minutes using intuitive setup workflows or AI-guided deal packages.
Uncompromising Transparency
Full visibility into supply paths and prices. You retain total transparency over where every euro is spent and how value is generated.
End-to-End Strategy Control
Plan, execute and optimize your programmatic strategy in one centralized hub: from audience persona discovery down to inventory routing and DSP activation.
Compare What Works Best
Every SSP has specific inventory strengths, geographic footprints and format specialties. Evaluate performance side-by-side and leverage the best deal for every objective.
Scale Without Complexity
Manage hundreds of curated deals, clients and dynamic personas with confidence. Scale programmatic yield without ballooning AdOps operational complexity.
Discover · Build · Compare · Optimize · Activate
One platform. One supply strategy.
From the first campaign brief to final activation, Numacurate gives your team complete control over the supply strategy. If you are an agency or a trading desk and want to try it, get in touch: we set up your access, import your seat IDs, and you are live.