numacurate
Active curation engine

Building your
supply strategy.

AI-powered programmatic curation, from audience discovery to deal activation. Numacurate helps agencies turn campaign briefs into smarter supply strategies.

Phase 01
Brief
Objective in, strategy out
Phase 02
Audience
Personas & signal fusion
Phase 03
Discovery
Marketplace Lab
Phase 04
Compare
Cross-SSP decision
Phase 05
Activate
Live in your DSP
Packages

Ready-to-use packages

Philosophy

AI doesn't replace the trader.
It gives them a better strategy, faster.

Numacurate is the intelligence layer between your brief and your DSP. Built for traders who want control, not another black box.

We turn Audience Building and the Marketplace Lab into engines of intelligence. Numacurate thinks with the trader before executing for the trader.

One strategy. Multiple opportunities. Total control.

The workflow

From campaign brief to optimized supply strategy.

No mandatory call, no Excel template. A structured brief, a consistent output.

01
Brief

Start with the Brief

Tell Numacurate what you're trying to achieve.

Start with a simple campaign brief, client objective, target audience or KPI. Numacurate's AI analyzes your requirements and translates them into a programmatic supply strategy.

From a brief to a strategy in minutes.

02
Audience

Build Your Audience

Turn a target into an actionable audience strategy.

Go beyond predefined segments. AI transforms a generic brief (e.g. "Women 25–44 interested in luxury") into a richer strategy based on brand, persona, contextual and first-party signals.

Discover the audience behind the brief.

03
Discovery

Discover New Opportunities

Your next best deal may already be hidden in your data.

Marketplace Lab combines AI with historical performance to surface supply packages you may not have considered, identifying new audience, inventory and deal combinations.

Don't just repeat what worked. Discover what could work next.

04
Strategy

Build Your Supply Strategy

Turn intelligence into executable deals.

Numacurate identifies and combines the most relevant supply across SSPs. Compare inventory quality, audience relevance, pricing, reach and performance.

The right audience. The right inventory. The right supply path.

05
Compare

Compare across SSPs

One audience. Multiple supply paths. One clear decision.

No SSP has the best supply for every goal. Use cross-SSP intelligence to reduce duplication, improve media efficiency and protect your margins.

Compare what works best. Buy what performs best.

06
Activate

Activate in Seconds

From strategy to live deal.

Once your supply strategy is ready, activate curated deals directly into your DSP. No spreadsheets, no email chains, no fragmented workflows.

Build once. Activate everywhere.

07
Optimize

Keep Optimizing

Your strategy doesn't stop when the campaign starts.

Numacurate continuously brings together performance and supply signals. Monitor performance, identify anomalies, evaluate supply paths and refine your deal mix.

From static deals to continuously evolving supply strategies.

New deal setup
≤ 24h
From submit to first impression
Metrics refresh
15min
Spend, viewability, fill rate
Average viewability
76%
Against a 70% minimum threshold
Platform capabilities

Everything you need to build and execute.

Four engines, thirteen modules. Every one of them inspectable, none of them a black box.

Audience Building & Persona Intelligence

3 modules

Transform raw brand briefs into transparent, high-performing programmatic deals.

01 Brand & Persona Analysis

Ingest brand guidelines, target assets or client briefs to automatically synthesize distinct, data-backed Buyer Personas.

02 Transparent Deal Integration

Eliminate black-box audience packaging. Every persona is mapped transparently to high-affinity SSP inventory segments with clear, inspectable logic.

03 Deterministic & Contextual Fusion

Combine first-party data signals, contextual signals and publisher placements into unified, privacy-compliant deal structures.

Marketplace Lab

2 modules

A dual-engine marketplace built for instant activation and data-backed deal synthesis.

01 Turnkey "Hot Moment" Deals

Pre-packaged, pre-vetted supply tailored for high-volume seasonal peaks: Black Friday, Cyber Week, Christmas, Summer Travel, major sports events.

02 AI Historical Campaign Synthesis

Feed historical campaign data and conversion logs into the engine. Numacurate analyzes past success patterns to engineer bespoke deal packages tailored to your client's performance profile.

Compare & Cross-SSP Optimization

5 modules

No single SSP holds a monopoly on quality or reach. Side-by-side supply analysis extracts maximum value from every underlying partner.

01 Cross-SSP Benchmarking

Compare real-time viewability, win rates, floor pricing and inventory quality across SSPs in a unified dashboard.

02 Supply-Path Optimization

Identify and prune redundant intermediary paths to reduce tech fees, minimize latency and maximize working media.

03 Predictive Bidstream Tuning

Models analyze historical bidstream signals to predict win rates and eliminate floor-price friction.

04 Real-Time Performance Routing

Automatically rebalance inventory mixes based on live conversion signals, CTRs and attention metrics.

05 Automated Anomaly Detection

Identify bid-loss spikes, inventory fatigue or floor price changes instantly, before they degrade campaign margins.

Self-Service & Automation

3 modules

Total operational independence for your AdOps team: build, manage and push curated deals in seconds.

01 Instant DSP Activation

Push curated PMPs directly to major DSPs (DV360, The Trade Desk, Amazon DSP, Zeta and more) with a single click.

02 Automated Workflow

Eliminate spreadsheet tracking and slow email threads with automated deal creation and lifecycle management.

03 Autonomous Control

Full governance over floor pricing, margin structures, inventory rules and target parameters, without managed-service dependencies.

Platform benefits

The Numacurate advantage

Lead benefit

AI-Powered Growth Strategy

Let artificial intelligence surface hidden inventory opportunities, unmapped audience clusters and margin-optimizing paths that manual analysis overlooks.

with Numacurate manual baseline

Tailor-Made Buyer Personas

Build dynamic Buyer Personas strictly mapped to specific client KPIs, brand safety frameworks and audience requirements for maximum media effectiveness.

Rapid Deployment

Deploy multiple complex deals across SSPs in a few clicks. Go from campaign strategy to live execution in minutes using intuitive setup workflows or AI-guided deal packages.

Uncompromising Transparency

Full visibility into supply paths and prices. You retain total transparency over where every euro is spent and how value is generated.

End-to-End Strategy Control

Plan, execute and optimize your programmatic strategy in one centralized hub: from audience persona discovery down to inventory routing and DSP activation.

Compare What Works Best

Every SSP has specific inventory strengths, geographic footprints and format specialties. Evaluate performance side-by-side and leverage the best deal for every objective.

Scale Without Complexity

Manage hundreds of curated deals, clients and dynamic personas with confidence. Scale programmatic yield without ballooning AdOps operational complexity.

Discover · Build · Compare · Optimize · Activate

One platform.
One supply strategy.

From the first campaign brief to final activation, Numacurate gives your team complete control over the supply strategy. If you are an agency or a trading desk and want to try it, get in touch: we set up your access, import your seat IDs, and you are live.